You only get one chance to make a first impression. Consumers make their decisions based
on the way a brand presents itself, and in the video streaming industry, this is often through
artwork. Driving engagement to your content can be a challenge especially when viewers
are surrounded by an overwhelming array of choice. Video streaming platforms have
thousands of shows and films on offer, so how can providers make themselves stand out
visually to gain the attention of the viewer?
A good poster or thumbnail can be the difference between a customer being drawn into
opening a certain video or remaining indifferent. The poster is often the first thing that
viewers notice when scrolling through content, so it is important to make an impact.
The Perfect Artwork
Accurate.Video Poster (AV Poster) has all the features needed to create a frame perfect
poster. AV Poster can be accessed through a web-browser and seamlessly integrates with
your existing tools to ensure there are no disruptions to your current systems and processes.
Creating posters and thumbnails for promo materials is typically considered to be a
time-consuming process. AV Poster cuts down on the time spent selecting and producing
the ideal artwork by allowing you to work using proxies. Users can rapidly create posters
using proxy content in the browser, removing the limitations of working on standard laptops
and improving bandwidth speeds. Furthermore, with DRM protected proxies, your digital
media content is safeguarded against unauthorised distribution.
As well as addressing the needs of modern media workflows, AV Poster provides a
cost-efficient solution. Artwork from content partners is often substandard or doesn’t
accurately represent the content of the film or episode. In addition, this artwork comes at a
high price, sometimes costing as much as €15 per image and even more if it must be
recreated.
AV Poster is the perfect tool to create a poster from a specific frame to promote your video.
Let’s take a journey through the process:
Timeline and Capture Mode
The AV Poster timeline represents all the content of the video with frame accuracy. This
powerful tool gives you full control over your playback functions. With the ability to zoom, you
can see each individual frame in detail and with the hover feature, you can preview each
frame. The current time indicator cuts through the entire timeline to make it clear where you
are positioned, to represent an accurate playback position.
Capture mode is where the poster making process starts. Using proxies, low-resolution
replicas of your chosen frames are stored in a ‘Snapshots’ tab allowing quick access to
them, to then either delete or edit. Choose to download them and they’re presented to you in
high quality, with all the metadata of the specific poster, including time code, height, and
aspect ratio.
Edit and Create
Here you can adjust and customise your snapshot to make sure it’s right. Change the poster
title to whatever suits you, apply preset configurations, select your ideal aspect ratio, make
changes to resolutions, and alter file formats. Utilise the guidelines setting to create
symmetry and align elements, and use the overlays setting to ensure layers are positioned
correctly and your logo isn’t obscuring important elements.
Additionally, the selection tool allows you to customise your snapshot with a grid-based
editing tool. With this tool you can drag and grab the corners of your snapshot to zoom in or
out. If you want the snapshot back to the original state, you can simply double click the
selection area of your snapshot.
Finalising the Poster
Once you’re satisfied with your image, it’s time to create your poster. With a touch of a
button, your low-resolution snapshot is transformed into a high-resolution poster, ready to
grab the attention of the viewer. AV Poster makes creating multiple posters at the same time
possible, so you can enhance the user experience by offering further value at the first
touchpoint.
Part of the Accurate.Video Product Suite, AV Poster is designed to create compelling media
content that streamlines workflows and attracts subscribers. With AV Poster there are
endless possibilities to create the perfect artwork to encourage views, ensuring the viewers’
first impression is a lasting one.