Codemill Releases New Accurate.Video Ad-break Workspace

January 5, 2023
Umeå, Sweden, 5th January 2023 - Codemill (Nasdaq: CDMIL) has released new ad-break functionality within its cloud-native, media operations solution, Accurate.Video. The metadata driven ad-break workspace allows users to define content duration and identify the best spots for commercial advertising placement.

Accurate.Video is designed to optimise content preparation through the automation of labour-intensive media workflows, including essential edit segmentation, versioning, QC, compliance, and localisation. It allows for seamless integration with any web-browser based video platform, application, or MAM, and features metadata-driven workflows in a configurable, intuitive, user-interface. 

Replacing clunky and counterintuitive spreadsheet ad-break management, Accurate.Video automatically calculates the duration of a program and helps to identify the best position for ad-breaks. The dedicated ad-break workspace includes a new marker type (a spanning marker) that enables users to define the start and end of a program. Content operators can then create dedicated breaks, ranges, and cuts, creating frame-accurate Time-Based metadata, which can be formatted, and exported to downstream ad-insertion systems.

Rickard Lönneborg, CEO, Codemill, commented: “Faced with a crowded media landscape, video providers need to adapt their monetisation strategies. With many providers introducing ad-funded models, being able to quickly determine segmentation points is crucial for efficient workflows. Automation within advertising workflows, optimises ad-break insertion, and increases the opportunities for monetisation. In this way, Accurate.Video helps to create a seamless experience for viewers, and value for advertisers.”

The ad-break workspace is available to users of Accurate.Video alongside existing Validation, Editing and Audio workspaces. Find out more information here.

Request a demo

Interested in knowing more?
Fill in the email below and we'll get in touch with you!

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.