Too often, media technology projects aim to solve everything at once—massive launches, months of planning, and sky-high expectations. But more often than not, these “big bang” rollouts lead to delays, budget overruns, and frustrated teams still waiting to see value.
There’s a better way.
In a recent video, Neil Anderson, CRO at Codemill, shares a practical and proven approach to going live faster without sacrificing flexibility:
“This is where we get into multiple phases. Rather than trying to boil the ocean with a big bang launch, you're doing a soft launch—starting with a minimum viable product (MVP). Roll out the core functionality to key teams or workflows using as much out-of-the-box capability as possible. Then begin delivering customizations as they become relevant to those teams or workflows.”
This staged approach gives media organizations the best of both worlds:
✅ Quicker time to value
✅ Lower risk
✅ Real user feedback from day one
✅ The ability to pivot and adapt as needs evolve
Instead of spending months perfecting something behind closed doors, you focus on what matters most now—and build out the rest as you learn more.
What This Looks Like in Practice
- Start with the MVP: Focus on essential capabilities. Get something functional and useful into the hands of key users quickly.
- Prioritize Key Workflows: Identify high-impact areas that benefit most from immediate improvement.
- Use Out-of-the-Box Tools: Lean on existing features to reduce complexity and speed up delivery.
- Customize Later: Once teams are onboard and workflows are running, introduce tailored functionality where it makes a real difference.
The Bottom Line?
You don’t need to solve everything at once. You just need to start solving something—strategically.